Interpreting Zohran Mamdani's Style Choice: What His Suit Reveals About Contemporary Masculinity and a Shifting Society.
Coming of age in the British capital during the 2000s, I was always immersed in a world of suits. You saw them on businessmen rushing through the Square Mile. They were worn by dads in the city's great park, kicking footballs in the golden light. Even school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has functioned as a costume of gravitas, projecting authority and performance—qualities I was expected to embrace to become a "man". However, before recently, people my age appeared to wear them less and less, and they had largely disappeared from my mind.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony dressed in a sober black overcoat, crisp white shirt, and a notable silk tie. Propelled by an innovative campaign, he captured the world's imagination unlike any recent mayoral candidate. Yet whether he was cheering in a music venue or appearing at a film premiere, one thing was largely unchanged: he was almost always in a suit. Relaxed in fit, modern with soft shoulders, yet traditional, his is a typically middle-class millennial suit—that is, as typical as it can be for a cohort that seldom bothers to wear one.
"The suit is in this weird position," notes style commentator Derek Guy. "Its decline has been a slow death since the end of the second world war," with the significant drop coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the most formal settings: weddings, funerals, to some extent, legal proceedings," Guy states. "It's sort of like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long ceded from everyday use." Many politicians "wear a suit to say: 'I represent a politician, you can trust me. You should vote for me. I have authority.'" Although the suit has traditionally conveyed this, today it enacts authority in the attempt of gaining public trust. As Guy clarifies: "Because we are also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of drag, in that it enacts masculinity, authority and even closeness to power.
This analysis stayed with me. On the infrequent times I require a suit—for a ceremony or formal occasion—I retrieve the one I bought from a Japanese department store a few years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels outdated. I suspect this sensation will be all too familiar for many of us in the global community whose families come from other places, especially developing countries.
Unsurprisingly, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through cycles; a particular cut can thus define an era—and feel quickly outdated. Take now: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something likely to be out of fashion within a few seasons. But the attraction, at least in certain circles, endures: recently, department stores report tailoring sales rising more than 20% as customers "move away from the suit being daily attire towards an appetite to invest in something special."
The Politics of a Mid-Market Suit
The mayor's go-to suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "Mamdani is very much a product of his upbringing," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." To that end, his mid-level suit will appeal to the demographic most inclined to support him: people in their thirties and forties, university-educated earning professional incomes, often frustrated by the cost of housing. It's exactly the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits arguably don't contradict his stated policies—such as a rent freeze, building affordable homes, and free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a luxury Italian suit person," says Guy. "As an immensely wealthy and was raised in that New York real-estate world. A power suit fits seamlessly with that tycoon class, just as attainable brands fit naturally with Mamdani's constituency."
The history of suits in politics is long and storied: from a well-known leader's "shocking" tan suit to other national figures and their notably polished, tailored sheen. As one UK leader learned, the suit doesn't just clothe the politician; it has the power to define them.
The Act of Banality and Protective Armor
Perhaps the point is what one scholar refers to the "performance of ordinariness", summoning the suit's historical role as a standard attire of political power. Mamdani's specific selection leverages a studied understatement, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him appeal to as many voters as possible. However, experts think Mamdani would be cognizant of the suit's military and colonial legacy: "The suit isn't neutral; scholars have long pointed out that its modern roots lie in imperial administration." Some also view it as a form of protective armor: "It is argued that if you're from a minority background, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, particularly to those who might doubt it.
Such sartorial "changing styles" is not a recent phenomenon. Indeed iconic figures previously donned formal Western attire during their early years. Currently, other world leaders have begun swapping their usual military wear for a black suit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the tension between belonging and otherness is visible."
The suit Mamdani chooses is deeply significant. "As a Muslim child of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to conform to what many American voters look for as a marker of leadership," notes one author, while simultaneously needing to navigate carefully by "avoiding the appearance of an establishment figure betraying his distinctive roots and values."
But there is an acute awareness of the double standards applied to who wears suits and what is interpreted from it. "This could stem in part from Mamdani being a younger leader, skilled to assume different identities to fit the occasion, but it may also be part of his multicultural background, where code-switching between cultures, customs and clothing styles is common," commentators note. "Some individuals can go unremarked," but when women and ethnic minorities "attempt to gain the power that suits represent," they must carefully navigate the codes associated with them.
In every seam of Mamdani's official image, the dynamic between belonging and displacement, insider and outsider, is visible. I know well the discomfort of trying to fit into something not built for me, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, image is never neutral.